Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a part of Chrysler considering that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its earlier proprietor American Motors Corporation (AMC).
Jeep’s recent merchandise range consists solely of sport utility autos and off-road autos, but has also integrated pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck marketplace in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV section, a marketplace section the Wagoneer is deemed to have created. Jeep sold one.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s greatest marketing brand in the U.S. in the course of the 1st half of 2017. In the U.S. alone, above 2400 dealerships hold franchise rights to sell Jeep-branded autos, and if Jeep have been spun off into a separate business, it is estimated to be well worth between $22 and $33.5 billion—slightly more than all of FCA (US).
Prior to 1940 the term “jeep” had been utilised as U.S. Army slang for new recruits or autos, but the World War II “jeep” that went into manufacturing in 1941 particularly tied the name to this light military 4×4, arguably generating them the oldest 4-wheel drive mass-manufacturing autos now acknowledged as SUVs. The Jeep became the main light 4-wheel-drive car of the United States Army and the Allies in the course of World War II, as effectively as the postwar period. The term became widespread around the world in the wake of the war. Doug Stewart mentioned: “The spartan, cramped, and unstintingly practical jeep became the ubiquitous World War II 4-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility autos this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the unique Series I Land Rover. A lot of Jeep variants serving comparable military and civilian roles have considering that been developed in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever considering that Willys-Overland launched manufacturing of the 1st CJ or Civilian Jeep branded versions there in 1945. Its substitute, the conceptually consistent Jeep Wrangler series, remains in manufacturing considering that 1986. With its reliable axles and open top, the Wrangler has been referred to as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep versions (the CJ-5 and the SJ Wagoneer) loved extraordinary three-decade manufacturing runs of a single entire body generation.
In lowercase, the term “jeep” continues to be utilised as a generic term for autos inspired by the Jeep that are suitable for use on rough terrain.